(Download a free 18-page ebook explaining further what to include on your equine site and how much it will cost at http://www.equinewebdesign.ca.)

For every business, including those that are in the equine industry, a website is a must have when it comes to your marketing efforts. What to include on your equine website depends on what you are selling and to whom. Your product or service along with who your target market is will play a huge role in deciding what to include on your website. However, if you are new to having a website and don’t have any idea what to include, the following are ideas for your equine website. (more…)

Part 1 of 3 – What exactly is Copyright?

(Please note that some of the information included in this article has been quoted from various locations while other information is simply my personal opinion and you will probably feel my passion in my words.)

The hot topic on many business related email discussion lists for the past little while has been website theft, both content & graphics. Either there seems to be a rash of this dishonest and unethical behaviour or website owners are just finding out that their treasured works have caught the eye of others who feel it is okay to use it as their own. (more…)

Once you have made the decision that you need some help with various office related tasks that come with running your business, where do you go from there? (more…)

The term “blog” is a noun that is a short form for the word Weblog.

A blog is similar to a website but generally includes journal-like entries in chronological order. These entries can be anything from your thoughts to a personal diary of what is happening in your business or life to articles and informational posts on a particular subject. (more…)

Starting any small business is, for lack of a better term, a challenge. You can’t just jump into it without plenty of thought and research. Running your business is a never-ending roller coaster of good days and bad; ups and downs; rewards and failures; all from which we learn. (more…)

In our first instalment on writing articles, we discussed how articles can help your business without worrying about a budget and where to get ideas for article topics.

With all the ideas you will gather and the informative article you will put together, now we need to cover where you can publish you article.

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One of the most under-used forms of marketing a business that doesn’t require forking out your hard-earned money is writing articles. The only things you need to write articles are your expertise and your time.

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In Part 1 of our article on newsletters, we discussed the benefits of a newsletter and there various formats they can be designed in. In Part 2, we will discuss what kind of content to include, where to find that content and how to promote your newsletter. (more…)

There are many, many ways of marketing your business that don’t have to cost an arm and a leg. They are all great ways of ensuring that your contacts are aware of what you do and whom you can help. (more…)

We all know that a presence on the Internet is a must these days, no matter what type of business you run. Whether you are selling a product or a service, your competition is online and you need to be on there as well.  (more…)