(Download a free 18-page ebook explaining further what to include on your equine site and how much it will cost at http://www.equinewebdesign.ca.)

For every business, including those that are in the equine industry, a website is a must have when it comes to your marketing efforts. What to include on your equine website depends on what you are selling and to whom. Your product or service along with who your target market is will play a huge role in deciding what to include on your website. However, if you are new to having a website and don’t have any idea what to include, the following are ideas for your equine website. Read the rest of this entry »

CVAC’s February Ask the Experts webinar will feature Rory Sheehan, B.A., B.Ed., M.B.A., Senior Trainer, Positive Strategies Inc. Read the rest of this entry »

Part 1 of 3 – What exactly is Copyright?

(Please note that some of the information included in this article has been quoted from various locations while other information is simply my personal opinion and you will probably feel my passion in my words.)

The hot topic on many business related email discussion lists for the past little while has been website theft, both content & graphics. Either there seems to be a rash of this dishonest and unethical behaviour or website owners are just finding out that their treasured works have caught the eye of others who feel it is okay to use it as their own. Read the rest of this entry »

Our friends Cindy Greenway and Tina Forsyth are offering the first ever Publicity Specialist training program via HotSkillsVATraining.com. Lead by publicity expert Diana Ennen, this 3 week program has been designed to provide Virtual Assistants with the skills, understanding and strategies needed to execute effective publicity campaigns. Read the rest of this entry »

Sales Copy - eventually every small business owner must consider what needs to be included in order to produce a successful advertisement or piece of marketing material, including your website. Read the rest of this entry »

At the start of every year, most of us make resolutions or have thoughts about making some changes to our lives. From telling ourselves that we need to lose weight or eat healthier, to quitting smoking or any other life-changing task, we all wish we could profess these wishes and then actually stick to them. Read the rest of this entry »

For many entrepreneurs, our clients are not only our source of income, some are also our friends. We appreciate them for far more than how much work we do for them. We should show our appreciation throughout the year to these valued people but especially during the holiday season.  Read the rest of this entry »

Little Billie wants the latest Power Ranger. You know, the one that shoots lasers and turns into an “Incredible Hulk” kind of thing. And little Sarah, she wants the newest Barbie, the one that “all her friends have”. And then, of course, there’s your beloved spouse who thinks he will just die if he doesn’t get a new set of torque wrenches. Read the rest of this entry »

Why is it that some websites seems to grab higher placement in the search engines than other websites? In a phrase, Search Engine Optimization, or SEO. Read the rest of this entry »

Once upon a time, in a small home office, a busy entrepreneur wondered why he wasn’t quite as busy as he would like to be. “I market my business as much as possible”, thought the entrepreneur, who has implemented many marketing procedures while running his business.  Read the rest of this entry »